Monday, May 21, 2007
From The Inman Blog:
We know there are areas where Realtors are scratching their heads, wondering how to get homes sold. And, we know from this week's round of statistics that more sellers are listing their homes, sales are slowing and prices are dropping even more slowly....
Is it a marketing issue? The buyers are there but need to be more highly motivated in order to jump off the fence? .... is there nothing that will get your property noticed?
Bill Effros is a regular guy -- by his own admission -- but he is making the rounds talking about his solution to the problem. His book is called How to Sell Your House in 5 Days (3rd Edition).
Basically Bill suggests putting your own house up for auction doing a number of really smart things, including pricing the house at half of what you think it's worth... The book has sold more than 125,000 copies in the past 17 years.
Our own Century 21 office has begun testing a similar strategy. Stay tuned for updates.