According to Paul Bishop, manager of real estate research for the National Association of Realtors, a 2005 survey of home buyers conducted by the organization found that 24 percent of recent home buyers said they first discovered their home on the Internet—up from 11% in 2003 In 2003. 77 percent of those surveyed are using the Internet at some point in the homebuying process.
Other recent efforts by real estate outfits display an increasingly serious focus on the Web by the industry. In March, Century 21 has announced it would be the exclusive category sponsor of CNN.com's "Open House" page, and run billboard ads with streaming video clips of the real estate related show.
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