Thursday, September 20, 2007
Give It Up for Digivity
In what's seen as a sad commentary on modern life to some, a survey out today reports that we're becoming so dependent on our web lives that we're giving up face-to-face time friends and even sex to keep connected.
The survey of more than 1,000 American adults reports, among other findings that:
- Asked how long they would be OK without Web access: 15 percent of respondents said less than a day; 21 percent said a couple of days; 19 percent said a few days
- 48 percent said they "felt something important was missing" without Internet access
- 28 percent admit spending less time face-to-face with peers because of the amount of time they spend online
- 20 percent say they spend less time having sex because of time spent online.
JWT, the advertising agency that conducted the study, has created a new advertising demographic - 'digivity denizens' - describing people whose lives are profoundly connected to the web, those "whose online and offline lives are co-mingled and who would chose a Wi-Fi connection over TV any day," as JWT trend spotting director Ann Mack describes them.
Is that unhealthy? Perhaps, but it also can be more engaging, thought-provoking and interactive than TV has ever been.